Newgen: London Electric Bikes with a Wooden-Shelf Signature
Newgen is a British electric bicycle brand with London roots and a distinctive motorcycle-inspired approach to everyday riding. Its documented 345 family combines broad tyres, electric assistance and an unusual cargo shelf within the frame. For riders exploring Newgen bicycles, the most useful starting point is understanding how this design balances urban practicality, cruiser styling and the differences between motor versions.
A recognisable design from the early 345
Newgen's identity was already visible in September 2019, when EvNerds covered the English startup's 345. That account described a wooden mid-frame cargo platform with bungee ties, front suspension and lighting that reinforced the motorcycle appearance. The shelf was presented as space for a small backpack: a memorable detail that gave the design a practical purpose beyond its silhouette.
Retailer Personal Electric Transport's brand profile places Newgen's focus on commuters and weekend cruisers, with industrial design and local collaborations central to its positioning. Those priorities help explain the bike's mixture of everyday transport features and conspicuous styling.
Two versions worth distinguishing
The 250W 345 and the 750W 345-S
The retailer's 250W 345 listing describes a leather seat, handcrafted cargo shelf, removable battery and five assistance levels. It also lists 20-inch wheels with four-inch-wide slick tyres, hydraulic disc brakes and an eight-speed drivetrain, while allowing for component substitutions. This is an urban cruiser proposition with useful carrying space; its small wheel diameter should not be mistaken for a lightweight or folding-bike format.
The 345-S listing specifies a 750W motor, a removable 48V battery and a suspension fork with lockout. The retailer explicitly restricts that version to private-property use rather than public roads. Buyers should therefore treat the motor variants as materially different choices, checking the exact configuration and permitted use before choosing a commuting bike.
Compare the everyday details
The 345-S's listed weight of 31 kilograms including its battery makes storage access a meaningful comparison point. A rider who must carry a bicycle upstairs has different needs from someone with ground-level parking. Its removable battery offers a separate convenience: charging does not require bringing the whole bicycle indoors.
For either version, assess pedalling fit, the usefulness of the central shelf and replacement-battery availability alongside appearance. Early coverage and later retailer listings describe different equipment, so check the individual bicycle rather than assuming every 345 shares one specification. Newgen's distinctive appeal lies in its combination of cruiser character and everyday utility; the right version depends on where and how it will be ridden.