Murf: Surf-Inspired Electric Cruisers with Passenger and Cargo Options

Murf builds electric bicycles with a coastal outlook: rides to the surf, relaxed trips through town, and everyday journeys with passengers or gear. Its range brings together cruiser styling, electric assistance, and models with distinct carrying roles. For riders exploring Murf, the useful starting point is how each bike fits a journey, from a solo beach cruise to an errand with a loaded rear platform.

A Surf Trip Problem Became a Bicycle Brand

According to Murf’s company history, Josh Jones founded the business in 2016 and named it after his dog. The original motivation was practical: Jones and his friends wanted to reach remote surf spots without spending so much time pedaling or competing for parking. That background gives the brand’s beach-cruiser identity a specific purpose beyond seaside styling.

Murf now describes its audience more broadly, including commuters and recreational riders in the United States, Australia, and New Zealand. Its origins remain a useful lens for understanding the collection: assistance and carrying options can make the journey to an activity part of the outing.

Choosing Between Cruising and Carrying

The manufacturer’s model collection presents the Gigi as a classic coastal cruiser, the Higgs ST as an accessible low-profile option, and the Alpha ST as the performance-focused choice. These give solo riders different starting points before passenger accommodation enters the decision.

Higgs Plus and Higgs Cargo Serve Different Loads

The Higgs Plus is explicitly designed for a rider and one passenger, with a quick-release seat pad and folding pegs. The Higgs Cargo emphasizes passengers and gear, adding folding running boards and four-piston hydraulic disc brakes. Murf lists total weight capacities of 385 pounds for the Plus and 440 pounds for the Cargo. Those totals make rider, passenger, and luggage weight relevant to the comparison; they are not allowances for cargo alone.

Compare Assistance Modes as Well as Appearance

Murf’s FAQ distinguishes the Class 2 Higgs Plus and Higgs Cargo from the Higgs ST, Gigi, and Alpha ST, which can switch between Class 2 and Class 3 modes. It states that the throttle is disabled in Class 3 mode. For a buyer, carrying arrangements, mounting comfort, and the assistance mode suited to the intended route are more useful comparison points than styling alone. Together, those choices explain Murf’s appeal: a surf-born cruiser brand that has extended its range into shared rides and practical transport.