Moustache: French E-Bikes for the Working Week and the Weekend Escape

Moustache is a French bicycle brand built around electric assistance, with a range that connects everyday transport to recreational riding. From urban commuters and cargo bikes to woodland-ready hybrids and electric mountain bikes, its identity centres on making the bicycle useful for more of your week. Explore the Moustache brand guide through that practical lens: which journeys do you want a bike to handle?

A Vosges identity with a handlebar connection

Founded in 2011 and based in France’s Vosges region, Moustache grew from the partnership of Emmanuel Antonot and Greg Sand. Its name refers to the recognisable moustache handlebar, which the company describes as inspiration for its own contemporary interpretation. The French weekday names also have a purpose: they connect different bicycles to different riding activities. Lundi evokes weekday urban travel, while Samedi suggests leisure and exploration. These details give the range a coherent identity beyond its electric motors. Moustache’s brand story explains that thinking.

The company says its bikes are designed, tested and assembled in the Vosges, while acknowledging that components come from specialist suppliers. That distinction matters when comparing manufacturing claims: local development and final assembly do not mean every part is locally produced. Its manufacturing explanation describes this arrangement, including externally supplied frames and Bosch motors.

Choose by the journey, then the equipment

Everyday errands or a mixed-surface escape?

The Lundi 20 Cargo makes Moustache’s transport ambitions especially concrete. Its 20-inch wheels, extended rear rack and accessory options support carrying children, groceries or equipment. For someone comparing it with a conventional commuter, the useful question is how much passenger or luggage space the routine requires. The manufacturer’s cargo range is the relevant starting point.

For commuting combined with recreational outings, Moustache places the Samedi 28 and Xroad in its versatile category. The Samedi 28 targets city riding and greenway excursions, with adjustable handlebars; the Xroad pairs a suspension fork with wide tyres for commutes and forest rides. That makes surface choice a useful comparison point: mostly urban routes and greenways, or a regular mixture of roads and woodland tracks? See the versatile-bike range for the actual alternatives.

Dedicated off-road riding has its own branch, including Game and Samedi 29 Trail models in the electric mountain-bike range. Buyers should first establish whether their riding calls for a cargo platform, an everyday hybrid or an e-MTB, then compare individual equipment packages. Moustache’s breadth makes that first decision more meaningful than choosing by appearance alone.