Bulls Bicycles: Racing Roots, Gravel Choices and Electric Trail Bikes

Bulls connects a sporting bicycle heritage with a range that reaches well beyond racing. Its German catalogue includes conventional mountain, gravel and road bikes alongside electric models, while its American offering puts e-bikes front and centre. For riders exploring Bulls bicycles, the useful starting point is the intended terrain and riding style: this is a brand spanning several distinct purposes.

A sporting brand rooted in a dealer cooperative

Bulls belongs to the exclusive bicycle brands of ZEG, the German bicycle purchasing cooperative. ZEG dates its sporting identity to 1995, describing a range extending from entry-level mountain bikes to carbon competition machines. That background places Bulls within a specialist retail network, giving its identity a practical connection to bicycle shops as well as competitive cycling.

The racing connection became more formal with the establishment of Team BULLS in 2007. According to the manufacturer’s history, its internal development draws directly on professional sporting experience. That helps explain the performance emphasis, although a team connection alone cannot establish how any particular model will suit an individual rider.

Different routes through the Bulls range

Gravel versatility versus competition intent

Two gravel names illustrate how Bulls separates riding priorities. In its 2026 anniversary selection, the manufacturer presents the Grinder 3 as a sporting all-rounder for rides and tours. The Machete RX 1 takes a more explicitly competitive direction: it uses a carbon frame and belongs to a race-focused series developed with Alban Lakata.

For a prospective owner, that distinction is more useful than treating every drop-bar gravel bike as interchangeable. The Grinder deserves attention when varied outings are the aim; the Machete RX provides a comparison point when racing shapes the shortlist. Fit, gearing and carrying requirements still need checking on the specific bike.

Electric assistance for trails and everyday journeys

The same anniversary collection includes the Copperhead EVO AM 2, a full-suspension electric mountain bike with a Bosch Performance Line CX drive. Meanwhile, the Bulls USA catalogue separates full-suspension and hardtail e-mountain bikes from city-trekking, speed and road categories.

Those categories call for different comparisons. Trail shoppers should consider suspension layout and handling needs; everyday riders should examine riding position, equipment and local service access. Check the regional catalogue before choosing, because the German and American presentations of Bulls emphasise different parts of its broader range.